JunoActive Champions Active Body Positivity With #ThisIsActive
JunoActive is launching the 2017 #ThisIsActive campaign. There has been great strides in the body positive movement, which has moved society and the fashion industry to embrace a more diverse definition of what a body can look like. JunoActive wants to move beyond body size and focus on highlighting active bodies of all shapes and sizes. The main goal of the campaign is to inspire and support curvy women to be active and proud, showing the world that active doesn't have a size range.
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For over twenty years, JunoActive has supplied plus size women with high performance athletic wear and swimwear. Anne Kelly, the company's president is plus size and started the company after personally experiencing frustration with her inability to find performance gear in her size. "I felt like my clothes were detracting from my workout; they were thick, baggy and not fashionable. Workouts are about feeling good and I wanted clothes that added comfort and style, definitely not the other way around." Fast forward twenty-one years and Kelly is thrilled and humbled by how many women have personally contacted her (her direct email is on the website) to comment on her garments and share stories about their active undertakings. "I get a feeling of partnership and connection that is so wonderful. I want to hear comments about what women like or don't like about our clothing, of course, that's what helps us make a better product. But I really like it when someone shares with me their active pursuits – it's empowering for both of us."
JunoActive's campaign will include a monthly theme that helps women feel inspired to live and share #ThisIsActive. On-topic blog posts, workout gear give-aways and a monthly GWP, limited supply Tee shirt will drive campaign awareness. Notes Kelly, "our Tee shirts will have an inspirational saying front and center – right over the heart – because we really want women to take pride in their active lives, literally, take it to heart." For further information about the JunoActive and the #ThisIsActive campaign visit junoactive.com