The Junonia lifestyle is one that does not persuade women to lose weight, but encourages the plus size woman to live a fulfilling and active life. We enable women to do so by providing the best in plus size fashions to meet all of their daily active needs.

Adapting to an active lifestyle can be somewhat tricky. Figuring out a daily routine works well for some people, but for others thinking about “exercising” switches off any enthusiasm for getting your body to move. While you may have discovered that shopping for your activewear can sometimes prove difficult, you may have also found that exercising with the mentality that you want to lose weight can also take you off course.

That is why we at Junonia promote enjoying a variety of your favorite activities to keep you happy, healthy and stress free, without pressing you to lose weight. In fact, a recent study by the journal Sex Roles found that women who participate in physical activities for fun and to maintain a healthy lifestyle spend 40 percent more time exercising that those who do so for a “body shape motive.” In other words, women who exercise with to lose weight actually exercise less at the end of the week than a woman who is doing it for “stress relief, to feel energized, to be stronger…and for a better sense of well-being.”

The study confirms the idea that if you don’t enjoy the exercise you’re doing, there is a small chance you will continue with it. Women who choose activities based on losing weight will most likely choose the ones that burn X amount of calories, and will only take part in these activities as long as they see improvements in weight. The study calls this practice a “recipe for eventually quitting.”

During an age where everyone is so busy with work and family, the last thing women have time for is an activity they don’t like. There are so many more activities available besides running or hitting the gym on an unexciting set schedule. For example, pair up with another Junonia woman and begin walking! It’s an activity you’ll be able to do for the rest of your life, and something that you’ll enjoy even more if you’re with a friend. Think of an activity you like to do, and start doing it.